@IndiaRetailing: The spa and wellness industry in India is estimated at INR 110 bn and is growing rapidly at 25-35%. The Yash Birla Group entered the spa industry through a joint venture with Singapore based Pacific Healthcare Holding Ltd. plans on large scale expansion in order to capitalize on the growing demand for wellness services. They plan on expanding using new offerings coupled with eco-friendly initiatives, latest technology providing cutting-edge treatments comparable with global spa brands.
The company forayed into the spa industry in April 2008 with their center in Mumbai and as of today accounts for eight such centers. They plan on opening two new centers every quarter till March 2012. They are targeting 20 new centers by 2010 at an approximate invest of approximately INR 600 mn. They plan on catering to the youth and emerging middle class in metros and Tier II cities.
