The children and infant’s clothing market in India is growing at a very fast rate, and fashion trends are changing frequently. Children’s clothing refers to apparel that are designed, keeping in mind the age group of 0 to 14 years. The rapid expansion that this market has witnessed recently can be attributed to a large number of factors, some of which include the availability of higher disposable income in the hands of parents, greater fashion consciousness among children, a growing tendency towards branded apparel, peer pressure and so on. However, a large part of the children’s apparel market still remains fragmented and unorganised. This is because people in India prefer purchasing kid’s apparel at a functional level from small establishments and wayside stores. A recent welcome trend has been a growing inclination among parents to opt for branded clothing for their children. The rise in income levels and peer pressure are the main factors responsible for this shift, which has, in turn, made the industry much more organised. As a result, many domestic and some foreign players are increasingly entering the kid’s apparel segment within the country. Hide this