India has developed as a thriving market for giftware items in recent years. This has happened mainly due to the predominance of the country’s youth population, the rise in disposable incomes and the growing influence of western culture upon the people. The card industry has been one of the major beneficiaries of the giftware segment, with handicrafts being the other significant gainer. There is also a lucrative market for gift vouchers and gift checks in India, mainly in the urban regions. The giftware market is dominated by current trends and as well as innovativeness, as people do not mind shelling out extra cash for quality and novel products. The country’s rich tradition of giving and receiving gifts during festivals has also provided a major boost to the giftware industry in India. Hide this