Cleaning compounds, especially soaps, comprise a robust market in India, given the requirements of the rapidly growing Indian population. Soaps are broadly categorised into bars, gels and liquid soaps. Soaps are a very important part of the overall consumer goods products marketed in India, as they are widely used by people across all income categories. The sale of cleaning compounds and soaps are mainly targeted at women, as they are the major decision makers in the purchase of such products. Cleaning compounds and soaps are mainly available in small wayside establishments, but they also enjoy a significant presence in department store chains. Apart from soaps, other types of cleaning compounds include detergents, polishes, glycerin and so on. Hide this