The pet food industry in India has witnessed rapid expansion in recent years, and a number of domestic and foreign players are doing brisk business in this market. Several factors such as the rise in disposable income among the country’s middle and upper middle classes, growing awareness about pet maintenance and changing lifestyles of pet owners have together contributed to the fast-paced growth in pet food sales. In fact, almost all organised retail chains in the country store a variety of branded pet food products. While the dog food category contributes towards the largest share of pet food sales, products meant for other varieties of pets such as cat food and aquarium food products are also in good demand. While increased advertising efforts have led to greater sale of pet food products, high import duties continue to be a hurdle towards further expansion. Hide this