The sports goods market in India has witnessed robust growth in the past decade. Major sporting events such as the cricket and hockey World Cups, along with the Formula 1 Grand Prix and the Commonwealth Games, have boosted India’s image as an international sporting destination. This has been a boon for the domestic sports goods industry. The sports goods market mainly consists of sports footwear, sports apparel and sports equipment. The market is largely driven by the urban youth population who enjoy higher disposable income and easy access to finance options. Additionally, an increased awareness about fitness and health-related issues has fuelled consumer spending on sports equipment at an unprecedented rate. This has encouraged corporate and foreign sports retail players who look upon India as a lucrative destination. This is also complemented by the fact that consumers are increasingly becoming more brand-conscious. While cricket equipment ranks as one of the largest selling categories among sports goods, India’s success in other sporting events is fuelling an interest in related equipment. India is also a dominant exporter of sports goods such as inflatable balls and gymnasium equipment. Hide this