The demand for health food products has rapidly increased in recent years, mainly due to the rise in disposable income among the people, along with an inclination towards a more health-conscious lifestyle. However, in India, the expansion of the health food category has been largely noticed in the urban regions only, and their penetration tends to be very low in rural areas. This again presents immense potential for growth. At the same time, consumers need to be better educated through sustained promotional methods about the nutritional benefits of various kinds of health food products. Various kinds of low cholesterol edible oils, biscuits, snacks, slimmed milk, curds, low fat sweets and natural fruit juices can be classified under the broad category of health food products. Hide this