The market for air fresheners has expanded at a very rapid rate in recent years in India, as people increasingly prefer to use them at their homes, offices and vehicles. The increased hygiene consciousness and consumer preferences have led to robust sale of such products in the market. A number of companies have ventured into the market for air fresheners, and the consumers are also displaying a preference for branded products. Nowadays, air fresheners with different types of smell are also available in the market so as to lure more consumers. Different categories of air fresheners sold in India include sprays/aerosols, gels, candles, car fresheners, bathroom fresheners and domestic room fresheners. Hide this