The market for desserts in India is highly fragmented and dominated by the unorganised sector. However, the spread of organised retail in recent years has led to a more structured and organised market for frozen desserts. In fact, a number of reputed domestic and multinational companies are doing br... View more
The market for desserts in India is highly fragmented and dominated by the unorganised sector. However, the spread of organised retail in recent years has led to a more structured and organised market for frozen desserts. In fact, a number of reputed domestic and multinational companies are doing brisk business in the frozen desserts segment within the country. At the same time, the relatively high prices of frozen desserts create impediments to their large scale consumption in India. The industry needs to be technologically upgraded and better promoted in order to successfully grab a major market share on a domestic basis. Hide this
India is considered to be the largest milk producer across the globe and accounts for one-fifth of the total global milk production. It constitutes of different sub segments of which ice cream has seen strong growth in the market. The Indian ice crea....
