The Indian household appliances industry has expanded at a tremendous rate in recent years, mainly due to the rise in disposable income among the people, along with the changing consumer lifestyle preferences. A wide range of items such as washing machines, refrigerators, microwave ovens, cooking ranges, irons, geysers, fans and lots of others can be clubbed under the broad category of household appliances. The household appliances segment is marked by stiff competition, heavy price discounts, and a wide variety of domestic and foreign players. The household appliances segment has received a big boost from the availability of easy finance options. However, the industry has a lot of potential to grow as it is fragmented and largely unorganised, especially in the rural areas. Hide this