The Indian fashion clothing industry is growing at an astonishing rate, which is corroborated by the sharp increase in the number of fashion events being hosted in the country. The rising income levels and changing tastes in clothing among people, emergence of brands, acceptance of worldwide fashion trends and international recognition of Indian designers are some of the factors that have provided a boost to the fashion industry within the country. With the rise in affluence among a certain section of the country’s population, a good degree of brand consciousness has emerged among this category. This has further fuelled the growth of the fashion clothing or ‘haute couture’ clothing segment. India’s strengths as a significant hub of the global fashion industry lie in the quality of its raw materials and the cheap costs of labour. Hide this