As the very name suggests, the concept of ‘do-it-yourself’ refers to the practice where individual homeowners improve or maintain their households on their own, without hiring professionals for help. Activities such as carpentry, gardening, plumbing, electrical work and household painting can all be clubbed under the broad do-it-yourself category. Do-it-yourself is still at a nascent stage in India, and public awareness about the whole idea is very low. The entire do-it-yourself sector is highly unorganised and serviced by local decorative and hardware establishments. Other forms of non-store retailing such as homeshopping and direct selling also cater to a part of the do-it-yourself market within the country. Hide this