The household consumer goods market is poised for staggering growth due to higher household disposable income, advent of branded companies and increased awareness among consumers. With each nuclear household generally having at least two earning members, net disposable income per family has gone up significantly during recent years. This, coupled with other factors such as an aspiration to attain a high standard of living, has led to huge demand for household appliances and goods in a majority of households in India. Household goods include refrigeration appliances, cooking appliances, washing appliances, room and water heater appliances, vacuum cleaners, dishwashers, air fresheners, furniture, giftware, home security & safety equipment, kitchenware, gardening equipment, carpets/rugs, and a host of similar products. The market is highly unorganised and has been marked by the dominance of local players. Hide this