India has a significant majority of young, working couples, a fact that has fueled the growth of the baby care products industry. Baby care products mainly include items that cater to the needs of an infant, between 0 to 4 years of age. The major sub-segments of this industry comprise items related to skin care, hair care, toiletries, clothes and footwear. The major factors that have led to rapid expansion of the baby care products segment in India include the rise in income levels, increase in nuclear families and rise in aspiration levels of parents. However, the low rate of penetration of the baby care products segment in rural areas presents vast scope for improvement. Hide this