The Indian hair care business centres on products for both men and women such as hair oil, shampoos, hair colourants, hair gels and styling agents. The increasing fashion consciousness among a section of the country’s youth population, rise in disposable income and the growing Western cultural influences have together led to rising sales of hair care products. Such products have also become much more affordable in recent years. The hair oil segment has a dominant share of the Indian hair care market, with varieties of perfumed and coconut oils being available. Going ahead, the industry has a lot of scope for future expansion, given the low penetration of branded hair care products in the rural areas of the country. Hide this