The Indian media industry has grown at a rapid pace in recent years due to a number of important factors. These include a majority of youth population who are more inclined towards personal entertainment, greater spending power in the hands of the people, and recent technological advances. The digitalisation wave that has swept the industry has also boosted its prospects for growth. The media industry covers several sub-sectors such as print, television, radio, films and music and other forms of digital content. Apart from encouragement and support from the government, a huge amount of private sector as well as foreign direct investment has been made in the media industry. Television is one of the dominant sectors of the Indian media scenario, and has recorded a very high rate of growth. This has, in turn, increased the total expenditure of companies on media advertising, thereby generating more income for the industry as a whole. Hide this