The Indian advertising industry has developed at a rapid pace in recent years and has emerged as a potent tool for marketing of products and services. Advertising refers to a way in which we communicate to convey a marketing message to a wide audience segment and persuade listeners to take some type of purchasing-oriented action. Apart from being used for marketing purposes, advertising can also be used for political and ideological purposes. Advertising messages can be conveyed through a variety of mass media such as print, radio, television and more recently, the Internet. Apart from these, outdoor media such as billboards, hoardings and wall paintings, direct media such as pamphlets or mass emails can also serve as effective media for advertising. With the advertising scenario progressing at a healthy pace in India, a lot of domestic and multinational advertising agencies are doing brisk business Hide this