The market for sport clothing and accessories has expanded at a rapid rate in recent years, along with a definite improvement in product quality and design. The market has witnessed the entry of some reputed foreign players as well, as India is slowing emerging as an important global destination. Sports shoes, in particular, have attained a very high degree of popularity among the youth population of the country. The fact that people have become much more oriented towards a healthier lifestyle and have higher disposable income has also contributed to the growth of this industry. Some of the sports apparel companies have also launched niche product ranges in collaboration with established fashion designers to cater to the affluent classes. However, the industry, as a whole, remains fragmented and highly unorganised. This is because people largely prefer buying sport clothing and accessories from wayside stores and small establishments. Going ahead, the increasing fashion and brand consciousness among the people will fuel expansion in the sport clothing and accessories industry. Hide this