Microwave ovens have come up as a very fast growing market segment in India. The rise in disposable incomes among the population, the increased awareness about the utility of microwave ovens as a consumer durable item and the competitive prices in the market have together led to accelerated sales of such products. Nowadays, microwave ovens are no longer viewed as a luxury or as a fancy kitchen item. They are rather considered as a necessity. The microwave ovens sector is largely dominated by the branded products segment, as people do not mind paying slightly more for quality items. Consumers are also increasingly opting for convection ovens that would cater to their end-to-end cooking-related requirements. Hide this