Office supplies and stationery are much in demand these days leading to rapid expansion of the market for such products. However, the Indian office products market is largely unorganised and offers huge potential for organised players. The demand is largely concentrated around metros and tier 1 citi... View more
Office supplies and stationery are much in demand these days leading to rapid expansion of the market for such products. However, the Indian office products market is largely unorganised and offers huge potential for organised players. The demand is largely concentrated around metros and tier 1 cities and that too, in commercial/industrial pockets.
Paper products comprise a major segment of the global office supplies and stationery industry. Product innovation is the key to growth in established markets, where consumers demand a wide variety of products. Rising population, effective pricing, demand for good quality writing materials and higher literacy rates should go a long way in propelling growth in this sector. Hide this
The lighting industry in India is valued at INR 71.7 bn in 2009 and has been growing at 12%. Lighting, a necessity in households and industries, will lead to the development of this market.
The report begins with an overview of the lighting indus....
The greeting cards market in India has been growing due to partnerships and strategic tie-ups with multi-brand outlets. Due to changing cultures, consumers are becoming aware of new greeting card occasions.
The report begins with the market overv....
