The banking industry has witnessed a tremendous phase of growth in India over the past decade and has become much more customer-centric in the process. This is primarily because of the stiff competition that exists among domestic as well as multinational banks operating in India. There has also been a surge of new banks establishing offices in India, apart from the rapid growth in the number of branches for local and foreign banks within the country. Some of the banking services available to customers across India include Automated Teller Machines or ATMs, mobile banking, online banking, video banking and telephonic banking services. With the advancement of modern technology and its increased adoption by the banking industry, financial services offered by banks have become much more efficient and less time consuming. Hide this