The predominantly youth population of the country has been largely responsible for the increasing popularity of the pc gaming segment. The industry has also received a boost from the rise in sale of personal computers, given the lowered prices due to reduced import duties. The rapid rate of broadband penetration has also increased the frequency of online gaming in India. At the same time, the pc gaming industry has also benefited from the positive impact of advertising and the presence of a gaming chain network in the country. However, the industry is highly fragmented and suffers from the issue of piracy which it needs to urgently take care of to ensure future growth. Hide this