The market for audio and video equipment in India has witnessed a very fast rate of expansion. However, an overwhelming majority of the market is dominated by the unorganised segment, as people are extremely price conscious while purchasing such equipment. At the same time, this results in sub-standard and sometimes, spurious products, that do not provide proper value for money. The unorganised sector dominates the sale of audio and video equipment in rural and semi-urban areas. But, there is a gradual shift in brand consciousness among urban consumers, who do not mind paying a little extra money for branded, quality equipment. This has led to the emergence of a number of reputed foreign brands that are competing with each other to secure a larger market share. On the whole, the changing preferences of the country’s youth population and the rise in disposable income are factors that will fuel the growth of the audio and video equipment market in India in the upcoming future. Hide this