Women’s clothing comprises the predominant share of the readymade apparel market in India. The recent trends in fashion consciousness among Indian women, expanding urbanisation and rise in disposable incomes have boosted the growth of the women’s apparel industry. The industry is fragmented, with unorganised players largely dominating the scenario. This is because Indian consumers are highly price sensitive and often purchase clothing from small, wayside establishments. Branded designer wear is also rapidly becoming an important part of the women’s clothing business, with the affluent classes opting for this segment. The growing influence of the fashion industry has promoted the sale of women’s haute couture clothing in India. As a result, women’s wear has become a highly lucrative and constantly changing market segment within the country. Hide this