The Indian make-up or cosmetics industry has witnessed rapid expansion in recent years, boosted by the increase in disposable income and greater fashion consciousness among the people. Demand for branded cosmetics is on the rise, specially in the urban areas of the country. Over the past few years, user perceptions and product availability have rapidly changed with regard to the country’s cosmetics industry. Higher paying jobs for women, coupled with the increasing influences of Western culture in the country, has led to the expansion of the Indian cosmetics industry. However, a large part of this industry is fragmented and dominated by the unorganised sector, which again offers considerable opportunities for growth. Hide this