The skin care industry is a part of the country’s fast moving consumer goods (FMCG) sector and has expanded rapidly in recent years. The skin care industry is marked by stiff competition and an inclination towards branded products, particularly in urban regions. Products such as creams, moisturisers, sunscreens, toners and astringents, among others, are part of the skin care industry in India. The industry has progressed with the rise in disposable income and the changing lifestyle of the Indian consumers. The distribution network of the industry has also received a boost with the setting up of retail chain stores for marketing of skin care products. Apart from domestic companies, a number of foreign players have also entered the skin care market within the country. Hide this