Washing machines have been introduced in India for quite some time now but failed to make an impact until recently. This is because the earlier machines were expensive and considered to be a luxury item meant for the affluent classes. However, with the entry of a number of foreign brands in the Indian market and the resultant stiff competition, manufacturers were forced to lower prices of washing machines, leading to brisk sale of such products. The rise in disposable incomes, greater number of working women and the easy availability of finance options largely fuelled growth in the country’s washing machine industry. Today, a number of automatic and semi-automatic washing machines belonging to several brands and having a wide range of prices are available in the country. Hide this