The consumer goods industry in India has been riding a new wave recently, with the young generation having access to higher disposable income and easy finance options. Dual income families, higher income levels, changing lifestyle and increasing consumer awareness are the key drivers for this industry. Presently, the consumer goods industry is witnessing the advent of multinational companies (MNCs) that are targeting the middle class population in India. The consumer goods industry is categorised into durable and non durable goods. These can be further categorised under clothing and accessories, consumer electronics, household, jewellery and watches, office products, personal care products, pet services and supplies, sports goods, toys and games and cigarettes. A large part of the market is fragmented and consists of unorganised firms distributing local products. With the urban market attaining saturation, tier 2 and tier 3 cities, along with the rural market, are spearheading considerable growth due to increased awareness. Penetration of consumer goods is expected to increase manifold in the coming years if more financial incentives are provided for the white goods industry. Hide this